Friday, April 8, 2011
Your Marketing Should Be the Perfect Blend
We see a lot of marketing disasters at M Communications, which we will happily fix. One thing I have been seeing quite a bit lately is the lack of cohesive brand. Basically, all of your marketing needs to have the same look and feel. Your marketing all needs to match and be the perfect blend. You can have items that are great on it's own ... but if your blog, website and business card look completely different you may end up like you are running three different companies. This is kind of like drinking really good coffee. Starbucks Cinnamon and Starbucks Vanilla are great on their own but when you mix them together (which I did) the result is blech. My point? Do not blend things that are clearly not meant to go together.