Why you should hire a naming specialist

Last week, I attended a great networking event where the speaker spoke about the importance of naming your business. I loved it - very interesting and very on point. She even brought up one of my favorite company names of all time Pen Island. I stumbled upon this website when I was looking for a company to order pens from and found: http://www.penisland.com. Are you laughing yet? Even funnier is that I spoke with the speaker afterwards and we chatted about media relations and she told me about her friend who was writing a book that she named. The book is about a really mean mom who hangs up on people among other things and she named the book Mother Fucker. I really do not remember the last time I 1. Laughed so hard and 2. Thought, can I have that project pretty pretty please? Me likey. If you have are struggling coming with something creative and keep in mind you need to be memorable. Hire someone.