More often than not I hear people whining about not wanted to blog for their company and I usually tell them to hire someone if you do not have time to do it. Below are two really good reasons why you should be blogging.
1. You will increase traffic to your website and you will move up in the rankings on the search engines as a result. This is pretty cool especially if you do not want to pay for expensive SEO.
2. A blog is a great way to build a following and launch a product/service. Popular blogs tend to gain attention and you will find that people will start subscribing to your blog and posting comments. You will have to watch out for the lamos who self-promote their own product/service, but the beauty of being the creator is that you can delete unwanted comments.
Questions? Send an email to: firstname.lastname@example.org