Never underestimate the power of networking. Ever. I recently created a strategic relationship with someone in the same industry that I have also known for years. Now, most people shy away from forming an alliance with someone in the same industry and I have to tell you that you are missing out. Below is why.
1. You may be in the same industry but have completely different product/service offerings. What does that mean? Hello???? Referral work.
2. Shared expenses. Maybe you both want to invest in the same product that would benefit both of your companies, but cannot do so individually. What does this mean? Even more work and a less of an investment expense.
3. Different viewpoints. This will help you strategically with your clients and vice-versa. What is the end game on this one? A complete learning experience.
The M Com blog will return on Monday 3/7!