Hello M Com Blog followers -
We are giving ourselves a timeout until 5/32/11 and will chat with you then. In the meantime, sign up for the M-Dash by clicking here for extra funnies.
Cheers!
The M Communications Team
Showing posts with label M-Dash. Show all posts
Showing posts with label M-Dash. Show all posts
Sunday, May 15, 2011
Friday, April 1, 2011
The Best Holiday Ever
In my book, the best holiday ever is April Fool's Day. Why? It is fun for the prankster and pretty much for everyone else involved. I think that it particularly brings up office morale in corporate land. Here are my top five pranks:
1. Phony press release with profanity.
2. Getting a whole department to call in sick (fake) at a Fortune 500 company.
3. Having 100 friends submit phony job applications at a security guard company (think criminals, terrorists, etc. )
4. Running into senior manager's offices and installing funny screen savers.
5. Today's big whopper. Sign up for the M-Dash for details.
Happy Holiday!
1. Phony press release with profanity.
2. Getting a whole department to call in sick (fake) at a Fortune 500 company.
3. Having 100 friends submit phony job applications at a security guard company (think criminals, terrorists, etc. )
4. Running into senior manager's offices and installing funny screen savers.
5. Today's big whopper. Sign up for the M-Dash for details.
Happy Holiday!
Tuesday, March 22, 2011
How Sassy Sells Yourself
Every time I send out the M-Dash, the marketing and public relations newsletter for M Communications -the feedback is always positive and completely entertaining. I wanted to share today on how to do a electronic newsletter the right way and create a buzz, as well as a following.
1. Don't be a salesperson. The worst thing you can do is send out a newsletter that is full of sales, specials and my favorite "for today only you can get this 5K program for 25$ ..." um, no. If you are sending out something that is sales only you are going to lose the people you have networked with, unless your audience is extremely targeted and buys your product on a consistent basis. For example, I open every White House Black Market newsletter - I am a huge fan and buy their clothing often.
2. Creative content. In general, keep your newsletter informative - give out free information about your industry. People will read your newsletter weekly for this and you will develop customers when a need comes up. Let your personality show here too. For example, I use my humor and wicked sarcasm ... marketing & public relations is not the most exciting thing in the world. (Well, who am I kidding ... for me it is.)
3. Track results. Use a service like Constant Contact that will track results. Obviously, you are going to want to track what is working for you in the sense of how much time you spend on your newsletter and business generated as a result. Constant contact will track opens per newsletter, forwards and clicks thrus to other websites you are trying to drive traffic to.
1. Don't be a salesperson. The worst thing you can do is send out a newsletter that is full of sales, specials and my favorite "for today only you can get this 5K program for 25$ ..." um, no. If you are sending out something that is sales only you are going to lose the people you have networked with, unless your audience is extremely targeted and buys your product on a consistent basis. For example, I open every White House Black Market newsletter - I am a huge fan and buy their clothing often.
2. Creative content. In general, keep your newsletter informative - give out free information about your industry. People will read your newsletter weekly for this and you will develop customers when a need comes up. Let your personality show here too. For example, I use my humor and wicked sarcasm ... marketing & public relations is not the most exciting thing in the world. (Well, who am I kidding ... for me it is.)
3. Track results. Use a service like Constant Contact that will track results. Obviously, you are going to want to track what is working for you in the sense of how much time you spend on your newsletter and business generated as a result. Constant contact will track opens per newsletter, forwards and clicks thrus to other websites you are trying to drive traffic to.
Monday, March 7, 2011
Vacations That Rock
There is nothing better than a beach and a great view to decompress. Introducing my office from last week (see photo). Sign up for the M-Dash at M Communications for marketing lessons learned from Mexico.
Tuesday, February 22, 2011
Why Online Dating is like Bad Marketing
Every week I write a funny newsletter called the M-Dash, usually full of business, marketing and publishing tips & tricks in a very sarcastic way. One newsletter I wrote last year was called "Why Online Dating is like Bad Marketing" and I received a bunch of hilarious responses to my ranting and raving. Well, recently I met someone who would like to publish an online dating book with us and we had a long conversation about profile pictures. Online dating profile pictures are very much like your professional head shot. Also, both can be considered bad marketing. In the business world you see photos taken with web cams that resemble fish bowl shots to other obvious non-professional shots. The worst of the online dating photos are usually photos taken by the user's iPhone ... in the bathroom. Do I have to explain why both of these are bad marketing? You can sign up for the M-Dash by visiting M Communications or clicking here.
Wednesday, December 22, 2010
My Top 10 of 2010
Every year I get to write my favorite M-Dash of the year - the top 10 marketing disasters of 2010. Below are two of my favorite from 2010:
Watch the wine consumption. Now, at a recent networking event we watched a gal literally open every bottle of wine and proceed to drink almost all of them before the event even started. No, she was not the host. A drink or two is OK, but definitely not a case of vino. To make things even worse, after the wine consumption this gal had the audacity to tell one of our lovely colleagues that if she wore boob shirts she would get more business. Highly inappropriate and do you think they will ever do business together? Doubtful.
Your Book Sucks. I had someone recently schedule a conference call with me under the guise of a publishing prospect to tell me how much our book Vanity Circus sucked. She also proceeded to tell me that our sales process needed to be refined and that she didn’t know if she could work with us. I was absolutely dumbfounded someone would waste someone’s time like that. Really. Do you think we will ever work with this special person? No freaking way. Bye-bye crazy.
For more funnies of 2010, sign up for the M-Dash by clicking here.
Watch the wine consumption. Now, at a recent networking event we watched a gal literally open every bottle of wine and proceed to drink almost all of them before the event even started. No, she was not the host. A drink or two is OK, but definitely not a case of vino. To make things even worse, after the wine consumption this gal had the audacity to tell one of our lovely colleagues that if she wore boob shirts she would get more business. Highly inappropriate and do you think they will ever do business together? Doubtful.
Your Book Sucks. I had someone recently schedule a conference call with me under the guise of a publishing prospect to tell me how much our book Vanity Circus sucked. She also proceeded to tell me that our sales process needed to be refined and that she didn’t know if she could work with us. I was absolutely dumbfounded someone would waste someone’s time like that. Really. Do you think we will ever work with this special person? No freaking way. Bye-bye crazy.
For more funnies of 2010, sign up for the M-Dash by clicking here.
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