Monday, June 22, 2009
It's true. There are crazy people everywhere. They come in the form of friends, clients, and everyday people who otherwise act completely normal until their crazy alter ego shows up. The following are examples of nutso behavior. You would think this would be quite obvious to most. 1. Do not reply ranting and raving to a newsletter that you signed up for. You can unsubscribe with just one click - really simple. Much better than being embarrassed later at networking events where you will most likely see the person you were ragging on. 2. Do not offer unsolicited advice in someones area of expertise. I actually was given book marketing advice the other week. Thank goodness I am learning how to keep a straight face. No eye rolling either. Being that the producers at Oprah, Today Show, Good Morning America, etc. (the list goes on and on) will talk to me ... I don't think I need any help in this arena. 3. Do not demand a lower bill rate after you are already been given a discounted rate and proceed to tell said agency they are not billing enough and offer to help them with this problem. Not good and also does not make any sense whatsoever. 4. Do not hire a marketing company to set up your business and expect them to do networking and business development for you. Last time I checked, M Communications does not have a sales staff for hire. Have a great crazy story? I would love to hear from you. Send me an email at: email@example.com
Monday, June 8, 2009
I firmly believe there are two things that are always better when someone else makes them: scrambled eggs and sandwiches. Although, I did make some pretty kick a$$ eggs last weekend ... which brings me to a different rule ... if you add enough cheese to anything it will end up being good. Here at M Communications, 3L and I see disasters on a daily basis ... when someone should have relied on someone else, a "real" marketing expert to make it better. It makes us so sad when our clients take the cheap route and then have to spend more money to fix what they did or hired someone to do. I will be honest ... I cannot draw and therefore am not a graphic artist and will never pretend to me. (I have however practiced this cute cat drawing over the years ) This is where we have our quality team members come in for our graphics, web design, and of course I handle the PR ... (did we tell you that Oprah called?) Oh, and I think 2L mentioned without the price tag ... no big office on top of the Tiffany's building for us, we are all virtual and seasoned players. The point of my message is this: hire someone to do the work for you. If you do not have webmaster on your resume; my guess is that you are probably not.
Friday, June 5, 2009
Bad Customer Service is Bad Behavior. This is also the same thing as being a Bad Poster child as far as I am concerned. Today's winner examples are as follows. I have had a reoccurring back problem since I was in my early 20's. Crazy water skiing accident where my Dad literally had to fish me out of the lake. Every couple of years by back goes out (I have been going to the same doctor's office for years now) and every time I get a new answer ... surgery, more pills, deal with it, surgery, arthritis blah blah blah. The latest and greatest was physical therapy. Ok- that sounds pretty good to me so I go back to said doctors office and doctor tells me that I am too tense and will live. Did she even read my file? No. Then she offers more vicodin. LAME. The moral of the story is treat your customers well ... they will come back. Listen to them. Get to know them. Understand what they are really about ... it will go miles for you and your business. This doctor is my example of Vicodin Poster child - will hand out pills ... will not do a little homework. Now meet public service notice poster child. Driving home I see someone who actually took the time to make his own personal license plate which says,"Hang Up and Drive." Wow. Really into the new law that has been around for a year. I am guessing this poster child actually causes accidents or at least people wanting to hit him. If you are going do have a marketing message on your car ... make it memorable but make it worthwhile too. Don't be a public service message poster child ... especially if it is for something lame. Have a good marketing story ... share with me. firstname.lastname@example.org or visit our website.