There Isn't Competition ... Period

There is one thing I come across at most events when I am networking for M Communications and that is people who are seriously worried about their competition. Here is my philosophy (and, actually a shared one by the successful) and that is: there is no competition. Even though my company offers graphics, websites, public relations and publishing many others do the same. People work with who they want to work with. It is very similar to working with a business coach - there are a ton and you work with who clicks with you. Last, worried about what the competition is doing is a complete waste of time. Understand different services and what similar companies offer, but do not sit and stress yourself out because there are two webmasters in the very same room. Last (for real this time), find out what services your competition offers ... because maybe you can partner up. I am personally collaborating with another publicist ... so again, there is no competition.

Scrambled Eggs and Sandwiches

I firmly believe there are two things that are always better when someone else makes them: scrambled eggs and sandwiches. Although, I did make some pretty kick a$$ eggs last weekend ... which brings me to a different rule ... if you add enough cheese to anything it will end up being good. Here at M Communications, 3L and I see disasters on a daily basis ... when someone should have relied on someone else, a "real" marketing expert to make it better. It makes us so sad when our clients take the cheap route and then have to spend more money to fix what they did or hired someone to do. I will be honest ... I cannot draw and therefore am not a graphic artist and will never pretend to me. (I have however practiced this cute cat drawing over the years ) This is where we have our quality team members come in for our graphics, web design, and of course I handle the PR ... (did we tell you that Oprah called?) Oh, and I think 2L mentioned without the price tag ... no big office on top of the Tiffany's building for us, we are all virtual and seasoned players. The point of my message is this: hire someone to do the work for you. If you do not have webmaster on your resume; my guess is that you are probably not.