Happy New Year! Below are a couple of tips & tricks to keep your "business" in the right direction this year.
Keep your marketing fundamentals in check. Keep your marketing materials updated and make sure you have them. Yes, you do need a newsletter, blog and website at the very least. If you do not have these basic tools, you are losing out on new business and most likely looking slightlyunprofessional.
Networking is key. If your phone is not ringing off the hook you need to be out and about. Find a group that is a good fit for your company and join. Participate often and try to get a table or anything to give you additional exposure where necessary.
Do a form of business development each day. This can be sending out a proposal, following up on leads or doing a form of marketing, i.e. your newsletter. Find a way that works for you to track your leads - excel spreadsheet or whiteboard, and make sure you follow up.