Tillamook Cheese "The World's Best Cheddar"

We specialize in marketing at M Communications as a result our marketing eyes and ears are always open. Recently, I watched a commercial for Tillamook Cheese and the tagline was "The World's Best Cheddar". Now, Tillamook is a good every day cheese, but the world's best? I think not. Especially if you have had smoked cheddar in the deli section - mmmmm. My point? Chances are if you have to announce you are the "World's Best" ... you are not.