Friday, May 6, 2011
Tillamook Cheese "The World's Best Cheddar"
We specialize in marketing at M Communications as a result our marketing eyes and ears are always open. Recently, I watched a commercial for Tillamook Cheese and the tagline was "The World's Best Cheddar". Now, Tillamook is a good every day cheese, but the world's best? I think not. Especially if you have had smoked cheddar in the deli section - mmmmm. My point? Chances are if you have to announce you are the "World's Best" ... you are not.
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The so-called best Cheddar contest didn't include a single, genuine Cheddar cheese. It was purely a marketing exercise within the USA = an insult to the intelligence of all true cheese aficionado. PS - Cheddar cheese comes from Cheddar, not Wisconsin of Oregon.
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