I AM High Importance

Why do people feel entitled to put the high importance exclamation mark on emails when the subject matter is clearly not important. For example, I think it is OK to do this if you are one of my busiest clients on the planet and you are at your desk for a period of 15 minutes, and yes, it is important. Important would be – I need to reschedule my national radio interview or I am freaking out about my television spot and need to chat. Important is not: Hi - I just met you and would like you to look at a short video on my skin care line. P.S. And, usually I do not even know who the person is who attempts to do this. My point? Watch your explanation points …